A multi-practice law firm in Texas wanted to scale beyond their current lead generation but faced high CPCs in competitive legal verticals.
We implemented Local Services Ads alongside a refined Search campaign strategy with negative keyword optimization, call tracking, and lead-quality scoring.
The legal advertising space is notoriously competitive, with some keywords exceeding $100 CPC. Our approach was two-pronged: capture high-intent traffic through Google's LSAs (pay-per-lead model), while restructuring the Search campaigns to focus on practice-area-specific landing pages. We added over 800 negative keywords to eliminate wasted spend.
The team's understanding of the legal advertising space is exceptional. Our phone hasn't stopped ringing.
Your business could be our next success story. Let's talk about what's possible for your Google Ads campaigns.