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E-commerce / Home Goods

E-commerce Brand Achieves 6x ROAS in 90 Days

The Challenge

A US-based home decor brand was spending $40k/month on Google Ads with inconsistent results and poor tracking setup.

Our Solution

We restructured their campaign architecture, implemented GA4 enhanced e-commerce tracking with offline conversion import, optimized product feeds for Shopping, and launched Performance Max campaigns.

The key insight was that their existing account had over 200 active campaigns cannibalizing each other — we consolidated to a streamlined structure with clear bid strategies per product category. By implementing server-side tracking via Google Tag Manager and importing offline conversions, we gave Google's bidding algorithms the complete picture for the first time.

Key Results

6.2x ROAS improvement
53% reduction in CPA
+210% increase in qualified traffic
$2.4M incremental revenue in first quarter
Client Testimonial

What Our Client Says

Elite PPC transformed our Google Ads presence. Their tracking setup alone saved us thousands in wasted spend.
Home Decor E-commerce Brand Marketing Director

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