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B2B SaaS

B2B SaaS Company Cuts CPA by 45%

The Challenge

A growing B2B analytics platform was burning budget on broad-match keywords with high impression share but low conversion rates.

Our Solution

We rebuilt their account from the ground up with a granular keyword structure, audience-first bidding, LinkedIn-matched display campaigns, and a tailored landing page experience.

We migrated to a phrase-match and exact-match dominant structure, layered with audience targeting. For their display campaigns, we created LinkedIn-matched audience segments to target decision-makers directly. Each ad group had its own dedicated landing page tailored to the specific pain point.

Key Results

45% lower CPA
3.8x increase in demo requests
Improvement in Quality Score from 4 to 8 average
$1.2M pipeline generated in 6 months
Client Testimonial

What Our Client Says

Working with Elite PPC was a game-changer for our growth. Their B2B expertise is unmatched.
B2B Analytics Platform VP of Growth

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